Postingan

PENGARUH PERIKLANAN DAN KETIDAKPUASAN TERHADAP KEINGINAN BERPINDAH MEREK OLEH KONSUMEN LAPTOP DI KOTA BANDA ACEH

 ABSTRAK  Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh periklanan dan ketidakpuasan konsumen laptop di Kota Banda Aceh terhadap keinginan berpindah merek. Model analisis dalam penelitian ini adalah regresi linier berganda. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden yang diambil dengan menggunakan metode purposive sampling. Hasil penelitian berdasarkan uji t diperoleh nilai thitung sebesar 1,383 untuk variabel periklanan dan 7,898 untuk variabel ketidakpuasan, sedangkan nilai ttabel sebesar 1,984. Berdasarkan hasil tersebut dapat dinyatakan bahwa secara parsial hanya variabel ketidakpuasan yang berpengaruh signifikan terhadap keinginan berpindah merek, sedangkan variabel periklanan tidak berpengaruh signifikan. DAFTAR PUSTAKA : Mulyadi, I. A. I. (2015). Pengaruh Periklanan Dan Ketidakpuasan Terhadap Keinginan Berpindah Merek Oleh Konsumen Laptop Di Kota Banda Aceh.  Jurnal Kebangsaan ,  4 (7), 103717.

DIMENSI KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN PLN ULP BIREUEN

 ABSTRAK  Penelitian ini bertujuan menguji pengaruh dimensi kualitas layanan (Tangibility, Reliability, Responsiveness, Assurance dan Empathy) terhadap kepuasan pelanggan. Adapun yang menjadi objek penelitian ini adalah Tangibility, Reliability, Responsiveness, Assurance dan Empathy dan kepuasan pelanggan PT. PLN ULP Bireuen. Metode analisis data dalampenelitian ini menggunakan motode regresi linear berganda, dengan jumlah responden sebanyak 100 pelanggan PT. PLN ULP Bireuen. Hasil penelitian menunjukkan bahwa hanya variabel Tangibility (X1), Assurance (X4) dan Empathy (X5) yang berpengaruh positif dan signifikan. terhadap kepuasan pelanggan PT. PLN ULP Bireuen. Sedangkan Reliability (X2) dan Responsiveness (X3) berpengaruh positif dan tidak signifikan terhadap kepuasan pelanggan PT. PLN ULP Bireuen. DAFTAR PUSTAKA : MULYADI, Mulyadi. DIMENSI KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN PLN ULP BIREUEN.  Jurnal Real Riset , 2020, 2.4: 20-31.

PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) TERHADAP KINERJA GURU SMK NEGERI 1 BIREUEN

 ABSTRACT  The purpose of this study was to determine the effect of organizational citizenship behavior (OCB) on teacher performance SMKN 1 Bireuen. o get maximum results, the scope of data is obtained from respondents' answers through questionnaire questions which are distributed to 59 respondents, namely teachers SMKN 1 Bireuen. The data analysis technique used in this study is simple linear regression. The results showed that the variable organizational citizenship behavior (OCB) had a positive and significant effect on teacher performance SMKN 1 Bireuen with a regression coefficient of 0.942 which means that if organizational citizenship behavior (OCB) is increased by 100%, then the teacher's performance SMKN 1 Bireuen will increase by 94.2%. This means that organizational citizenship behavior (OCB) has a positive influence on teacher performance SMKN 1 Bireuen. The results of the analysis of the correlation coefficient between organizational citizenship behavior (OCB) on ...

BRAND TRANSFER BY HANDPHONE CONSUMERS IN THE CITY OF JUANG BIREUEN

 Abstract Various studies that have been carried out in the City of Juang Bireuen to see how far mobile phone consumers have switched to other brands, the findings or results of this study show a very significant impact on the switching of mobile phone brands, so that mobile phone manufacturers are charged with the desires that are of interest to consumers. The results carried out in the City of Juang Bireuen with respondents who had changed to another cellphone brand at least 1 time with 100 respondents the sample population showed that all averages were influenced by advertisements, price changes, and dissatisfaction in a cellphone brand, causing brand switching. The results of this study indicate that advertising has a positive and significant effect on the transfer of mobile phone brands. Likewise, price changes have a positive and significant effect on the transfer of mobile phone brands. Both with dissatisfaction have a positive effect on switching brands of mobile phones. Pr...

FAKTOR-FAKTOR MEMPENGARUHI KEPUASAN KERJA PEGAWAI DINAS PERHUBUNGAN KABUPATEN BIREUEN

 ABSTRACT  This study aims to determine the factors that affect employee job satisfaction. By knowing the factors analyzed, namely interpersonal communication, work motivation and physical work environment on employee job satisfaction, as well as the simultaneous influence of these factors. The study was conducted on 105 employees at the Department of Transportation of Bireuen Regency in February 2022. With a questionnaire instrument and statistical analysis methods based on the path analysis model. The results showed that; 1) there is a direct and indirect influence of communication factors made by employees on employee job satisfaction, with a contribution of 22.07%. 2). There are direct and indirect effects of work motivation on employee job satisfaction, amounting to 14.36%. 3). The results of data analysis prove that there is a direct and indirect influence on aspects of the physical work environment, both related to the environment that is directly related to employees, ...

INFLUENCE AUDITOR'S ORGANIZATIONAL COMMITMENT AND WORK STRESS ON AUDITOR'S PERFORMANCE AND LOCUS OF CONTROL

 Abstract  The purpose of this study is to explain the effect of organizational commitment and work stress on auditor performance and the impact on the locus of control on the internal auditors of PT. Bank Aceh Syariah Aceh’s Province. The research method used is Quantitative Research, with descriptive and verification research. Collecting data through questionnaires with field study techniques, census sampling. Field data collection was carried out in 2022. The statistical analysis technique to test the hypothesis used Moderate Regression Analysis (MRA). The results of the study show that (1) organizational commitment has a positive and significant effect on the performance of the internal auditors of PT. BAS of Aceh’s Province. (2) work stress has a negative and significant effect to the performance of the internal auditors PT. BAS Aceh’s Province. (3) LoC has a positive and significant impact on the performance of the internal auditors PT. BAS Aceh’s Province. (4) LoC stren...

PENGARUH ROTASI KERJA, MOTIVASI KERJA DAN SEMANGAT KERJA TERHADAP KINERJA PEGAWAI DINAS PENDIDIKAN DAN KEBUDAYAAN KABUPATEN BIREUEN

 Abstrak  This study aims to explore further and provide empirical information about, the relationship and effect of job rotation, work motivation and work morale on the performance of the Education and Culture Office of Bireuen Aceh Regency. The results of the path analysis show, 1) There is a direct and indirect effect of job rotation on the performance of the employees of the Education and Culture Office of Bireuen Regency, which is 64.18%. 2) There is a direct and indirect effect of work motivation on the performance of the employees of the Education and Culture Office of Bireuen Regency, which is 32.82%. 3) There is a direct and indirect effect of morale on the performance of the employees of the Education and Culture Office of Bireuen Regency, which is 42.01%. 4) Simultaneously work rotation, work motivation and work spirit together affect the performance of the employees of the Bireuen Regency Education and. DAFTAR PUSTAKA : Jalal, R., & Konadi, W. (2023). PENGARUH ...